content

Content That Moves People and Brands Forward.

Great content is not decoration, it is the engine of connection. Flume crafts stories, assets, and experiences that capture attention and inspire action. From articles and video to social campaigns and brand platforms, we create with purpose and distribute with precision. Your audience gets value, your brand gets momentum.

the Flume Way

How Flume Turns Content Into Connection and Growth.

Content at Flume is never random. We start with strategy, ensuring every piece is built to serve your audience and your objectives. Our team blends creativity with data, producing content that is as engaging as it is effective. Whether it is long-form storytelling or thumb-stopping social, we deliver the kind of work that earns attention and builds trust.

What makes our approach different is the ecosystem around it. Content is not just produced, it is amplified through media, optimised for search, and measured against outcomes. That integration ensures your brand voice is consistent, your campaigns hit harder, and your investment creates lasting equity. That is The Flume Way: content that is built to matter, and built to perform.

1. Content Strategy

We place your brand at the top of Google when people are actively looking for what you offer. Highly targeted, high-intent traffic that converts.

2. Copywriting & Editorial

From Instagram to LinkedIn, we create campaigns that blend creative storytelling with precise targeting. Your brand shows up in the feeds that matter most.

3. Social Content

We run data-driven campaigns that reach audiences across the web with the right message at the right time. Scalable, efficient, and measurable.

4. Video & Motion Content

We design and produce posts, reels, and stories built to engage audiences where they scroll. Fast-moving, platform-ready, and on-brand.

5. Email & CRM Content

We build newsletters and automation flows that nurture leads and strengthen customer relationships. Personalised, consistent, and measurable.

6. Content Performance & Optimisation

Every piece of content is tracked and optimised to deliver results. We measure what matters and refine continuously for lasting impact.

Powered by 175+ experts no algorithm can outsmart.

Content That Works Because It Lives in a Real Ecosystem.

At Flume, content is designed to power the entire digital ecosystem. Strategy defines the story, SEO earns discoverability, media amplifies reach, and experience turns attention into action. Every article, video, guide, and social asset is planned with clear roles across channels, building equity, improving relevance, and driving measurable outcomes.

Because everything is delivered in-house, alignment is instant. Strategists, writers, designers, editors, and analysts collaborate in real-time, which means faster production, fewer revisions, and assets that are on-brand, on-brief, and on-schedule. The result is consistent quality and content that performs from day one.

5 Reasons to Contact Flume for Content

One team connects strategy, creation, and distribution without gaps.
Stories are built for SEO, amplified through media, and measured with clarity.
Faster turnaround with consistent quality across all formats.
Always-on optimisation guided by live performance insights.
Content that lifts brand equity while delivering pipeline and revenue impact.

If an agency is needed that is big enough to deliver and small enough to genuinely care, Flume fits. Clients get top-tier content quality at rates that make CFOs smile, powered by a world-class South African talent base. With a follow-the-sun model, content is not just produced, it is continuously refined and shipped with momentum. It feels like a dedicated in-house studio, seamless, responsive, and built to move the brand forward without compromise.

WHAT IS CONTENT?

Content is how your brand communicates its value, builds trust, and connects with audiences. At Flume, we create content that informs, inspires, and converts. From copywriting and video to thought leadership and social storytelling, every piece is crafted with intent and guided by strategy. We blend creativity with data to ensure your message reaches the right people and moves them to act.

WHY IS CONTENT IMPORTANT?

Great content turns awareness into engagement and engagement into growth. It fuels every digital channel, from SEO and paid media to email and social. When done right, content builds authority, improves visibility, and strengthens relationships with your audience. It’s the voice of your brand — consistent, credible, and built to perform.

Client referrals

Don't take our word for it.

Most of our content clients come back because stories that perform are hard to find. When brands see their message resonate, engagement rise, and audiences grow, they tell others. That’s how Flume builds trust, one powerful piece of content at a time.

Flume was key to the success of the Bonang Matheba x Steve Madden Holiday Select Collection, driving a 30% revenue boost and record engagement. The campaign’s impact has inspired a special collection to mark our 10 years in South Africa.

Partnering with Cheslin Kolbe and Flume on this campaign was truly special. We're proud to have contributed to such an inspiring project—huge thanks to the team who made it all happen.

Easter is always big for Woolworths, and Hopville 2024 marked our fourth year of growth. Flume delivered a sharp digital strategy that boosted awareness, traffic, and conversions—making us the go-to for food and gifting once again.

Flume provides us with a wide range of specialized digital marketing services — from SEO and UX/UI to paid media — that consistently drive awareness, engagement, and conversions. What I value most is their top-tier talent, impressive expertise, and the passion they bring to our growth. They’re a highly professional team, fully immersed in their clients’ success. Flume leaves very little room for improvement

Our collaboration with the agency focused on achieving the best possible results in paid media campaigns while continuously improving SEO. What I appreciated most was the open, transparent communication with the account managers, which made the entire process smooth and effective.

We're big enough to deliver, small enough to give an f.

If you’re looking for an agency that’s big enough to deliver and small enough to care, you’ve found it. Flume brings you the firepower and quality of a top European agency at rates that make CFOs smile, powered by our South African talent base. You get the full agency experience, seamless, responsive, and built to move your brand forward without compromise.

5 Reasons to Contact Flume for Digital Marketing

Strategy first: we build everything around your brand and business goals
People-powered digital: culture-first. Ego-free. Built for collaboration and long-term impact.
KPI-based pricing: if we don’t meet your agreed-upon targets, we adjust our rates accordingly until we do.
In-house talent only: 175+ specialists under one roof. No outsourcing. No freelancers.
The follow-the-sun model: while others sleep, we ship. Your progress doesn’t pause.

Business Inquiries

Wouter van der Hucht
Head of International Client Relations

FLUME SOCIALS

AMSTERDAM HQ

Vijzelstraat 68-78
1017 HL, Amsterdam
The Netherlands

JOHANNESBURG HQ

68 Hobart Road
Bryanston, Sandton, 2191
South Africa

CAPE TOWN HQ

Black River Office Park
2 Fir Street, 7925, Cape Town
South Africa