Legal

GDPR & Privacy Policy

Flume is committed to protecting your privacy and ensuring that your personal information is handled responsibly, transparently, and in full compliance with the GDPR and other applicable data protection laws. This Privacy Policy explains how we collect, process, and safeguard your data when you visit our website, use our services, or engage with our team. We believe that trust begins with clarity. That’s why we clearly outline what data we collect, how we use it, and the choices you have in managing your information.

1. Definitions

In this Policy, unless the context requires otherwise, the following capitalised terms shall have the meanings given to them —

1.1. Active Processing

Shall mean the device used by the User to access the Website, such as a desktop computer, laptop, smart phone, tablet or similar device.

1.3. Client

1.4. Cookies

Means small text files that store non-personally Identifiable Information about Users, either temporarily in connection with a User’s Internet Protocol (IP) address (known as a temporary or session cookie, and deleted once a Data Subject closes their browser window) or more permanently on the hard drive of a User’s device (known as a permanent or persistent cookie).

1.5. Device

Shall mean the device used by the User to access the Website, such as a desktop computer, laptop, smart phone, tablet or similar device.

1.6. Data Protection Legislation

Means any data protection or data privacy laws applicable within any Territory.

1.7. Data Subject(s)

Shall mean any person to whom any Personal Data relates, which shall include the User.

1.8. Flume

Shall mean Flume Communications (Pty) Ltd, a company duly registered and incorporated in accordance with the laws of the Republic of South Africa with registration number 2012/213644/07 and, where applicable, any of its Affiliates, who are the providers of the Website and any associated Services.

 

1.9. Flume's Associates

Means Flume’s officers, servants, agents or contractors or any other persons in respect of whose actions Flume may be held to be vicariously liable.

1.9. Governing Law

Shall mean the laws of the Republic of South Africa.

 

1.10. Intellectual Property

Shall mean all intellectual property subsisting in, pertaining to or used on, through or by means of the Website, including, without limitation, documents, designs, Trade Marks, service marks, data, trade secrets, methods and know-how, as well as copyright, including, without limitation, all copyright in any documents, logos, designs, multimedia works, software (including both source and object code and any programmers’ or developers’ notes, flow charts, memoranda and design documents), as well as any goodwill and rights of reputation attaching to any of the above.

 

1.10. Non-personally Identifiable Information/Data

Means any information/data which cannot be linked to Users, such as an internet domain name, the type of web browser used by a User, the type of operating system relied on by a User, the date and time of a User’s visit to our Website, the specific pages a User may have visited, and the address of the website which a User may have visited prior to entering or gaining access to Flume’s Website.

1.10. Intellectual Property

1.10. Intellectual Property

1.10. Intellectual Property

Shall mean any person to whom any Personal Data relates, which shall include the User.

1. Definitions

In this Policy, unless the context requires otherwise, the following capitalised terms shall have the meanings given to them —

1.1 “Active Processing” means instances where Flume has directly been provided with the Personal Information/Personal Data of Data Subjects, such as when Data Subjects submit an enquiry in respect of its Services, or when Data Subjects provide Personal Information/Personal Data to Flume pursuant to concluding any commercial agreement(s) with Flume.

1.2 “Inactive Processing” means instances where Flume has not actively been provided with the Personal Information/Personal Data of Data Subjects, such as when Flume deploys Passive Processing Means to collect information from Data Subjects.

1.3 “Anonymisation” means the Processing of Personal Information/Personal Data in such a manner that it can no longer be attributed to Data Subjects without the use of additional information.

1.4 “Applicable Laws” means POPIA, GDPR and any other applicable laws, regulations, requirements and codes of practice of any relevant jurisdiction.

1.5 “Flume” means Flume Communications (Pty) Ltd and their subsidiaries.

1.6 “Flume Group Company” means any company forming part of the group.

1.7 “Biometrics” means a technique of personal identification based on physical, physiological or behavioural characterisation.

1.8 “Child” means any natural person under the age of 18 years.

1.9 “Competent Person” means anyone who is legally competent to consent to any action or decision being taken regarding a child, for example a parent or guardian.

1.10 “Controller” / “Responsible Party” means Flume, in circumstances where it Processes Personal Data / Personal Information.

1.11 “Consent” means any voluntary, specific and informed expression of will in terms of which permission is given for the Processing of Personal Information.

1.12 “Cookies” means small text files that store Non-personally Identifiable Information/Data about Data Subjects.

1.13 “Client(s)” means any natural or juristic person(s) who have concluded an agreement with Flume.

1.14 “Data Subject” means Flume’s Client(s) or any Third Party in respect of whom Flume Processes Personal Information/Personal Data.

1.15 “Data Processing Infrastructure” means systems, networks, servers, devices, web and mobile applications, cloud storages, websites owned, controlled or operated by Flume.

1.16 “Embedded Scripts” means programming code designed to collect information about a Data Subject’s interactions with a Website or Mobile Application.

1.17 “Electronic Means” means Processing via Websites, Mobile Applications, email, text, voice, sound or image messages.

1.18 “Non-Electronic Means” means Processing via traditional means such as hard copy documents or face-to-face engagements.

1.19 “GDPR” means the General Data Protection Regulation, the European law governing collection and processing of personal data.

1.20 “Mobile Application(s)” means software applications through which Clients and Third Parties gain access to Flume’s Products and/or Services.

1.21 “Mobile Device Identifier” means device information if a Website or Mobile Application is accessed through mobile devices.

1.22 “Non-personally Identifiable Information/Data” means information that cannot be linked to Data Subjects, such as browser type, OS, date/time of visit, etc.

1.23 “Operator” / “Processor” means a person or entity who Processes Personal Information/Data for a Responsible Party.

1.24 “PAIA” means Promotion of Access to Information Act 2 of 2000.

1.25 “Passive Processing Means” means technologies such as Cookies, Web Beacons, Embedded Scripts and Mobile Device Identifiers.

1.26 “Permitted Deviations” means Applicable Laws or standards requiring deviation from this Policy.

1.27 “Personal Data” means information relating to an identified or identifiable natural person.

1.28 “Personal Information” has the same meaning as in section 1 of POPIA.

1.29 “Policy” means this Data Protection and Privacy Policy.

1.30 “POPIA” means the Pr

1.3. Client

1.4. Cookies

Means small text files that store non-personally Identifiable Information about Users, either temporarily in connection with a User’s Internet Protocol (IP) address (known as a temporary or session cookie, and deleted once a Data Subject closes their browser window) or more permanently on the hard drive of a User’s device (known as a permanent or persistent cookie).

1.5. Device

Shall mean the device used by the User to access the Website, such as a desktop computer, laptop, smart phone, tablet or similar device.

1.6. Data Protection Legislation

Means any data protection or data privacy laws applicable within any Territory.

1.7. Data Subject(s)

Shall mean any person to whom any Personal Data relates, which shall include the User.

1.8. Flume

Shall mean Flume Communications (Pty) Ltd, a company duly registered and incorporated in accordance with the laws of the Republic of South Africa with registration number 2012/213644/07 and, where applicable, any of its Affiliates, who are the providers of the Website and any associated Services.

 

1.9. Flume's Associates

Means Flume’s officers, servants, agents or contractors or any other persons in respect of whose actions Flume may be held to be vicariously liable.

1.9. Governing Law

Shall mean the laws of the Republic of South Africa.

 

1.10. Intellectual Property

Shall mean all intellectual property subsisting in, pertaining to or used on, through or by means of the Website, including, without limitation, documents, designs, Trade Marks, service marks, data, trade secrets, methods and know-how, as well as copyright, including, without limitation, all copyright in any documents, logos, designs, multimedia works, software (including both source and object code and any programmers’ or developers’ notes, flow charts, memoranda and design documents), as well as any goodwill and rights of reputation attaching to any of the above.

 

1.10. Non-personally Identifiable Information/Data

Means any information/data which cannot be linked to Users, such as an internet domain name, the type of web browser used by a User, the type of operating system relied on by a User, the date and time of a User’s visit to our Website, the specific pages a User may have visited, and the address of the website which a User may have visited prior to entering or gaining access to Flume’s Website.

1.10. Intellectual Property

1.10. Intellectual Property

1.10. Intellectual Property

Shall mean any person to whom any Personal Data relates, which shall include the User.

What makes flume different

We're big enough to deliver, small enough to give an f.

If you’re looking for an agency that’s big enough to deliver and small enough to give a real damn, you’ve found it. Flume brings you the firepower and quality of a top European agency at rates that make CFOs smile, powered by our South African talent base. You get the full agency experience, seamless, responsive, and built to move your brand forward without compromise.

5 Reasons to Contact Flume for Digital Marketing

  1. Strategy first: we build everything around your brand and business goals
  2. People-powered digital: culture-first. Ego-free. Built for collaboration and long-term impact.
  3. KPI-based pricing: if we don’t meet your agreed-upon targets, we adjust our rates accordingly until we do.
  4. In-house talent only: 175+ specialists under one roof. No outsourcing. No freelancers.
  5. The follow-the-sun model: while others sleep, we ship. Your progress doesn’t pause.

Business Inquiries

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