Experience

Experiences That Keep People Coming Back.

Digital is no longer about visits, it is about journeys. Every interaction shapes how people feel about your brand, and those feelings decide whether they stay or go. Flume designs seamless, human-first experiences that remove friction and build loyalty. When the journey works, growth follows.

the Flume Way

How Flume Turns Experience Into Lasting Loyalty.

At Flume, experience means more than UX or customer service. It is the sum of every touchpoint between your brand and your audience. We design, test, and optimise digital journeys that are simple, intuitive, and rewarding. From websites to apps to service flows, we make sure every click and every step feels effortless.

Experience is not an afterthought; it is where strategy, design, and technology meet. By aligning user needs with business goals, we create systems that convert better, retain longer, and grow stronger. That is The Flume Way: turning positive moments into powerful relationships, and relationships into results.

1. User Experience (UX) Design

We design intuitive, human-first journeys that make it easy for your audience to discover, explore, and convert without friction.

2. Customer Journey Mapping

We visualise the full path your customers take, from first touch to repeat purchase, and refine every step to align with your goals.

3. Website & App Usability Testing

Title tags, meta descriptions, schema markup, internal links, image compression — everything tuned to improve visibility and UX.

4. Conversion Rate Optimisation (CRO)

We experiment with layouts, messaging, and calls-to-action to lift conversions. Every test is data-backed and designed to move the needle.

5. Service & CX Design

We align digital experiences with customer service touchpoints to ensure brand consistency. Every interaction builds trust and loyalty.

6. Experience Analytics

We track behaviour across your digital properties to see what works and what doesn’t. Insights guide continuous improvements for stronger results.

Experiences That Work Because They’re Designed as Part of the Whole.

At Flume, experience is not just about UX screens or customer flows. It is a core part of the digital ecosystem we build around your brand. Every touchpoint is designed to connect seamlessly with content, creative, media, and data, allowing people to move effortlessly from discovery to decision. A great experience is not an extra — it is what makes every other discipline perform better.

Because we design and deliver everything in-house, there are no gaps between strategy, design, and execution. Our strategists, designers, and developers work as a cohesive team, creating experiences that are both intuitive for users and effective for achieving business outcomes. This means faster iterations, higher consistency, and journeys that keep people coming back.

5 Reasons to Contact Flume for Experience

Seamless UX, CX, and service design built into your whole ecosystem.
In-house teams align strategy, design, and development without friction.
Experiences optimised with real-time data and user insights.
Consistency across every digital channel and touchpoint.
Journeys that turn first-time visitors into long-term loyalists.

If delivering experiences that convert and retain is the priority, Flume brings both firepower and focus. Clients get the quality of a top European agency at rates that make CFOs smile, powered by our South African design and development teams. With our follow-the-sun model, optimisation never stops. You do not just get UX, you get a connected experience engine that is seamless, responsive, and built to move your brand forward.

Powered by 175+ experts no algorithm can outsmart.

What is experience?

Experience is where design, usability, and emotion meet. At Flume, we craft digital experiences that are intuitive, accessible, and built around real human behaviour. From UX and UI design to customer journey optimisation, we ensure every interaction feels effortless and every click brings value. The result is engagement that lasts and performance that scales.

Why is experience important?

A great experience turns visitors into customers and customers into advocates. It reduces friction, builds trust, and creates moments that people remember. In a world of endless choices, experience is what keeps your audience coming back. It’s not just how your brand looks — it’s how it feels to engage with it.

Client referrals

Don't take our word for it.

Most of our clients stay because great design means nothing without a sense of feeling. When brands see their users engaging longer, converting faster, and returning more often, they tell others. That’s how Flume builds trust, one seamless experience at a time.

Flume was key to the success of the Bonang Matheba x Steve Madden Holiday Select Collection, driving a 30% revenue boost and record engagement. The campaign’s impact has inspired a special collection to mark our 10 years in South Africa.

Partnering with Cheslin Kolbe and Flume on this campaign was truly special. We're proud to have contributed to such an inspiring project—huge thanks to the team who made it all happen.

Easter is always big for Woolworths, and Hopville 2024 marked our fourth year of growth. Flume delivered a sharp digital strategy that boosted awareness, traffic, and conversions—making us the go-to for food and gifting once again.

Flume provides us with a wide range of specialized digital marketing services — from SEO and UX/UI to paid media — that consistently drive awareness, engagement, and conversions. What I value most is their top-tier talent, impressive expertise, and the passion they bring to our growth. They’re a highly professional team, fully immersed in their clients’ success. Flume leaves very little room for improvement

Our collaboration with the agency focused on achieving the best possible results in paid media campaigns while continuously improving SEO. What I appreciated most was the open, transparent communication with the account managers, which made the entire process smooth and effective.

We're big enough to deliver, small enough to give an f.

If you’re looking for an agency that’s big enough to deliver and small enough to care, you’ve found it. Flume brings you the firepower and quality of a top European agency at rates that make CFOs smile, powered by our South African talent base. You get the full agency experience, seamless, responsive, and built to move your brand forward without compromise.

5 Reasons to Contact Flume for Digital Marketing

Strategy first: we build everything around your brand and business goals
People-powered digital: culture-first. Ego-free. Built for collaboration and long-term impact.
KPI-based pricing: if we don’t meet your agreed-upon targets, we adjust our rates accordingly until we do.
In-house talent only: 175+ specialists under one roof. No outsourcing. No freelancers.
The follow-the-sun model: while others sleep, we ship. Your progress doesn’t pause.

Business Inquiries

Wouter van der Hucht
Head of International Client Relations

FLUME SOCIALS

AMSTERDAM HQ

Vijzelstraat 68-78
1017 HL, Amsterdam
The Netherlands

JOHANNESBURG HQ

68 Hobart Road
Bryanston, Sandton, 2191
South Africa

CAPE TOWN HQ

Black River Office Park
2 Fir Street, 7925, Cape Town
South Africa